Hello! Thanks for stopping by! My name is Kurt. And yeah, I get it, you’re asking yourself, “what am I going to do with another sports bar option?” Yes, there are so many out there. But I truly mean it, from the bottom of my heart, when I tell you that you’re going to actually enjoy eating them because they taste amazing. Wellll…maybe my opinion is a little biased, but I’m confident you’ll agree! And not only do they taste amazing…they work! And by that I mean they give you the lasting energy they were created for.
I have always been one to do my best to eat healthy, and to stay in shape by running and lifting. But this can get a little boring year after year. So, through my quest to add some variety with other fitness options to spice things up a bit, I discovered triathlon. My first, an Olympic distance, was in 2012. Always being one to challenge myself, the next logical step for me was to go for it all. So my second ever triathlon, in 2014, was a Full Ironman; Ironman New Zealand. Not knowing for sure how I would feel about such an event I figured I should go big in case it was going to be a “one-and-done” kind of thing. As it turned out, it became a “Hell Yeah! This is Awesome!” kind of thing!
Well, at this point I really didn’t know much about nutrition for endurance athletes. Only what I had read on the internet and in any books I could find. It was during the training for Ironman that I kept trying all kinds of bars, crackers, sandwiches, leftovers… You name it, if I could put it in a baggie I probably tried it. Nothing like a Caesar Salad that’s been sitting in your jersey pocket for hours in the sun on a long bike ride! Just kidding! The only iron part of me at this point was my stomach. But I was still having trouble with energy. I was able to get myself trained and I completed the Ironman. Mission accomplished! One of the first things I did when I got home was to find a coach to help with training and nutrition.
So it began! The reason why I ended up down this well-worn path of health snacks was out of stubbornness. Every bar I tried was an ‘almost’ experience. Almost filling enough. Almost tasting decent (without tasting like vitamins, additives, or chalk). Almost giving me enough energy to finish my ride/run. So, I decided to create my own energy bar because I wasn’t finding anything that tasted great, was easy on my gut while training and competing, and gave me the lasting energy I was looking for. I also wanted something healthier with natural and organic ingredients. So it went, month after month, attempt after attempt, test after test. Family and friends were both good sports and guinea pigs, with some good (and some not so good) attempts, until I finally arrived with the current formula.
I truly believe these bars are awesome for everyone, both athletes and non-athletes alike. They are great as a quick grab-and-go snack or even a meal replacement if you’re short on time. We’re proud to now offer them to you, and we hope you enjoy them as much as we do!